Specialists in qualitative and quantitative surveys
From early-stage exploration to large-scale validation. Insight you can act on.
We help FMCG brands test concepts, packs, and messages — using small-sample qualitative surveys and robust, large-scale quant. Smart, fast, and focused on commercial impact.
Smart survey design. Trusted panels. Exceptional quality control — even at speed.
What we offer
n = 30-50
An alternative to focus groups — but with much greater reach, less bias, and natural responses. Especially suited to FMCG projects where instinctive, System 1 reactions matter.
Qualitative surveys
n = 200-300
A smart blend of closed and open-ended questions. Offers statistical confidence alongside deeper insight from verbatims. Ideal for message testing, early innovation, and tone tracking.
Qual-Quant surveys
n = 500+
Robust, scalable survey design for segmentation, usage & attitudes, pricing, or tracking. Leaner and faster than big agencies — but just as rigorous.
Quantitative surveys
Who we have worked with
“Intelligent application of quantitative data”
— David Preston, As the Crow Flies“You get the richness of qualitative married with the robustness of numbers”
— Shomik Ray, Diageo