What is MRQual?
MRQual is a web application which can be used to set up and run online qualitative research projects. New users can create an account from the Signup page of this website and try it out for free.
InternetMR
MRQual is owned by UK-based specialist online researchers InternetMR, who can be involved in clients' projects as much or as little as each client chooses. This could be on recruitment, moderation or administration, or in other ways, including full service.
About MRQual
- No software to download
- Safe, secure and backed up
- No contract lock-in
- Free support and help
- Packed with features
- Optional languages
- Advanced multimedia
- Click here for details
How it works
Once you have your MRQual account, simply set up a new project and study, add your questions, invite your participants, and then begin your research. You can see the results within MRQual or export them to Word or Excel.
Benefits of online qual
Online qualitative research techniques offer a range of benefits, from the potential for significant cost and time savings through to the convenience and flexibility, and an anonymous environment for participants. Read more here.
Types of study
Online Focus Groups are run on a "live" or synchronous basis, the direct equivalent to face to face groups.
Bulletin boards are group discussions that usually take place over several days, or longer.
Depth interviews are one-to-one online discussions whcih can take place on a live or synchronous basis.
Diaries can be used for pre-tasks before face to face groups, or in other ways. They may last less than a week or many months, and they can be combined with other methods, such as bulletin boards.
Book a demo
We can give you a 15 minute online demonstration to show you the main features of MRQual.
Ask a question
Ask a question about MRQual or about online qualitative research in general.
Newsletter
Sign up for regular updates on MRQual and articles on running online qual research.
Brochure
For a copy of our brochure in PDF format please click here.
We used MRQual recently on an in-home product test. I was very pleased with the way it worked and with the depth and quantity of feedback that it generated. 
- Martha Velando, Marketing Director, Yves Saint Laurent UK and Ireland
