Online surveys. Expertly managed. Personally delivered.
MRQual combines the reach of established online research panels with the experience, flexibility and personal attention of a small specialist research agency.
We help businesses, insight teams and independent consultants design and deliver online consumer surveys.
From questionnaire design and programming to fieldwork, quality control and tabulation, you deal directly with the experienced researchers doing the work.
We're responsive, proactive and easy to work with. We anticipate problems, keep projects moving and make sure you're involved when your input matters.
Less hassle. Fewer surprises. More control.
Trusted by brands and research teams including Diageo, Thatchers Cider, Thornton & Ross, L'Oréal, M&S and SPAR.
Experienced researchers. Personal service.
When you work with MRQual, you deal directly with the people doing the work.
We're a small, established research agency run by Richard and Sarah Clark, with more than 30 years' experience in market research.
We programme and manage surveys ourselves, working closely with established panel providers to recruit respondents.
There are no unnecessary layers of account management. If you have a question, need an amendment or want to discuss a problem, you can speak directly to us.
We take an active interest in every project, offering practical advice, anticipating difficulties and helping you get the research you need.
Experienced people, personally looking after your research.
What we do
We design, programme and manage online consumer surveys, helping businesses understand their customers, evaluate ideas and make better decisions.
Brand and customer research
Understand who buys your products, what matters to them and how they perceive your brand.
We research customer attitudes and behaviour, brand performance, purchasing habits, customer satisfaction and much more.
Product, packaging and concept testing
Find out what consumers think of new products, packaging, communications and marketing concepts.
We combine structured questions with open-ended feedback, helping you understand not just what people think, but why.
Research design and specialist support
Whether you need a complete survey or help with one part of a project, we can assist.
We offer questionnaire advice, programming, online sample recruitment, fieldwork management, data quality checks and tabulation.
We also work with independent researchers and consultants who need dependable quantitative support for their own clients.
Research that's easier to manage
Conducting an online survey shouldn't mean handing over your questionnaire and losing control of what happens next.
We work closely with clients throughout their projects, taking care of the details while keeping them informed and involved.
You stay in control
We can run fieldwork in stages, review early responses together and agree appropriate adjustments before moving forward.
Our soft-launch approach provides an opportunity to check how the survey is performing before committing the full sample.
We keep things moving
We anticipate important review points, coordinate with clients over their availability and monitor fieldwork and quotas.
We also explain what we'd like clients to check, so they can concentrate on the questions and findings rather than duplicating our technical testing.
We help you avoid surprises
Actual interview lengths, screening incidence rates and recruitment difficulties don't always match expectations.
We monitor these issues early, explain the implications and discuss practical options before they become bigger problems.
We take quality seriously
We carefully test questionnaire programming and monitor incoming data throughout fieldwork.
We combine systematic checks with human judgement, reviewing responses and investigating potential problems as they arise.
We're responsive and flexible
Because we do the work ourselves, we can usually deal quickly with programming changes, questions and unexpected developments.
We're equally responsive when it comes to results, providing prompt tabulations and normally accommodating straightforward additional tables without extra charges.
We keep everything organised
We maintain an up-to-date master questionnaire throughout the project, recording agreed wording, answer options, routing instructions and changes.
That means everyone is working from the same specification, reducing confusion and saving you the trouble of keeping track of different versions.
You remain in control of the research. We take care of the details.
Good research starts with good questions
A well-designed questionnaire is the foundation of useful research.
We help clients ask questions that respondents can understand and answer accurately, avoiding unnecessary complexity, confusing wording and unrealistic demands on people's memories.
We also think carefully about how questionnaires work in practice, particularly on mobile devices.
Whether we're designing a questionnaire ourselves or programming one supplied by a client, we'll flag potential problems and suggest improvements.
Because even the best sample can't rescue a badly designed questionnaire.
What clients say
Helping brands and insights teams make better decisions.
“Thank you for the quick turnaround and clear actions from the recent research project. It’s really helped and we now have a clear route to take forwards.”
Philip McTeer, Marketing Director, Thatchers Cider
“You get the richness of qualitative with the robustness of numbers.”
Shomik Ray, Senior Brand Manager, Diageo
“The MRQual team were extremely helpful and flexible with amends and timeline shifts and proactive in their suggestions for survey improvements.”
Mitra Powell, Mitra Powell Associates
“Their checks and insight quality ensured I could use the results with great confidence.”
Hugh Taylor, Former Head of R&D, Calbee
Quantitative research support for agencies and consultants
Your clients. Your research. Our support.
We work with independent qualitative researchers, marketing consultants and smaller agencies who want to offer quantitative research without managing every aspect themselves.
You might need help designing a questionnaire, or you might already have one ready for programming.
Either way, we can provide the support you need — from programming and sample recruitment to fieldwork management, quality control and tabulations.
We're happy to work discreetly behind the scenes, including on a white-label basis, so you can retain your own client relationships.
You remain involved as much or as little as you wish, with experienced quantitative researchers available whenever you need practical advice.
Offer your clients more, without having to do everything yourself.
Not sure what research you need?
Sometimes the difficult part isn't conducting the research. It's deciding what to commission in the first place.
With so many research methods, platforms and sample providers available, choosing the right approach isn't always straightforward.
We're happy to discuss what you need to find out, explore the available options and help you decide what research is appropriate.
Sometimes the best advice is to simplify a project — or not to commission additional research at all.
Let’s talk about your research
Whether you need a complete online survey or help with a particular part of a project, we'd be happy to discuss your requirements.
You don't need to have everything worked out before getting in touch. Just tell us what you'd like to find out, and we can take it from there