Online surveys, carefully designed to deliver better answers.
MRQual is an experienced UK market research agency helping businesses understand their customers, track brand performance and test new ideas.
We design and deliver online surveys, from questionnaire design and fieldwork through to analysis. Our surveys explore different aspects of consumer behaviour, helping businesses understand how people's attitudes, preferences and purchasing decisions relate to one another.
What makes us different is the care we take over the questions themselves. We consider what businesses need to know, what respondents can reasonably answer, and how questionnaire design affects the quality of the findings.
The result is research you can have greater confidence in.
Trusted by brands and research teams including Diageo, Thatchers Cider, Thornton & Ross, L'Oréal, M&S and SPAR.
What we do
We design and deliver online consumer surveys to help you understand your customers, measure brand performance and evaluate new ideas.
Brand and customer research
Understand who buys your products, what matters to them and how they perceive your brand.
Our research includes brand awareness, consideration and loyalty, brand health tracking, usage and attitude studies, purchasing behaviour and customer perceptions.
Product, packaging and concept testing
Find out what consumers think of your ideas before committing to them.
We test packaging designs, product concepts, communications and marketing messages, combining structured questions with open-ended feedback to understand consumer reactions and identify opportunities for improvement.
Research design and specialist support
Sometimes the greatest challenge is deciding what to ask and how best to ask it.
We help businesses and insights teams turn research objectives into carefully designed questionnaires, challenge unnecessary complexity and improve the quality of the evidence.
Whether you need a complete survey or experienced support with part of a project, we can help.
Good research starts with good questions
A survey is only as useful as the answers it produces.
We believe questionnaire design deserves as much attention as sampling, technology and fieldwork. It's not just about clear wording or making a survey visually appealing. It's about seeing the questionnaire through the respondent's eyes.
What are we asking people to remember, consider, compare or explain? Are we making reasonable demands on their time and attention? And are we giving them a fair opportunity to tell us what they really think?
We also believe every question should earn its place. That doesn't mean surveys always need to be short. But additional questions can come at a cost, and that cost needs to be understood.
Our approach includes:
Careful questionnaire design — considering what the business needs to know and how best to obtain the answers.
Ease of answering — making questions clear, relevant and manageable for respondents.
Spontaneous feedback — giving people opportunities to express their own views before introducing the researcher's assumptions.
Soft-launch reviews — where appropriate, examining early responses to identify potential problems before completing fieldwork.
Practical quality control — looking beyond response patterns and speed to assess how thoughtfully people are answering.
The aim is simple: research that produces useful, dependable answers.
Experienced researchers. Personal service.
MRQual is a small, established research agency led by Richard Clark, who has more than 30 years' experience in market research.
We've worked with major brands, smaller businesses and in-house insight teams.
Our size means you deal directly with experienced researchers throughout your project.
We take care of the practical details, from questionnaire development and programming to managing fieldwork and checking the resulting data.
Carefully managed research, designed around your requirements.
What clients say
Helping brands and insights teams make better decisions.
“Thank you for the quick turnaround and clear actions from the recent research project. It’s really helped and we now have a clear route to take forwards.”
Philip McTeer, Marketing Director, Thatchers Cider
“You get the richness of qualitative with the robustness of numbers.”
Shomik Ray, Senior Brand Manager, Diageo
“The MRQual team were extremely helpful and flexible with amends and timeline shifts and proactive in their suggestions for survey improvements.”
Mitra Powell, Mitra Powell Associates
“Their checks and insight quality ensured I could use the results with great confidence.”
Hugh Taylor, Former Head of R&D, Calbee
Not sure what research you need?
Sometimes the difficult part isn't conducting the research. It's deciding what to commission in the first place.
With so many research methods, platforms and suppliers available, choosing the right approach isn't always straightforward.
MRQual provides independent advice to help you clarify your objectives, assess different approaches and decide what research is really needed.
Sometimes the best advice is to simplify a project — or not to commission additional research at all.
Let’s talk about your research
Whether you need a complete online survey or help with a particular part of a project, we'd be happy to discuss your requirements.
You don't need to have everything worked out before getting in touch. Just tell us what you'd like to find out, and we can take it from there