Get focus group depth - from a survey
Our method gets people to write clear, thoughtful open-ended answers - every time
What we do
We help brands get qualitative insight without running focus groups.
Our surveys are short, engaging and designed to unlock thoughtful, detailed open-ended answers at scale.
This works especially well for:
New pack designs
Concept and proposition testing
Brand positioning and messaging
Early-stage NPD exploration
Understanding why something isn’t landing
Why it’s different
Traditional surveys struggle to get meaningful written responses.
Focus groups are slow, expensive and often dominated by a few loud voices.
Our method gives you the depth of groups, the scale of quant, and the clarity to make decisions quickly.
How we’re different
Senior-led on every project
Depth + scale in the same study
Shorter surveys that get better answers
Often removes the need for follow-up quant
Clear, simple outputs you can act on immediately
How it works
You send a short email outlining what you’re exploring
We design a short, smart survey
We gather depth + breadth at the same time
We deliver clear insight that helps you move forward
Who we work with
marketing directors
founders
NPD teams
innovation leads
brand consultancies
creative agencies
challenger FMCG brands
Across food & drink, personal care, home care and speciality FMCG.