Yes, tick boxes are quick and easy. But often we let respondents answer in their own words and the insights are always revealing.

When surveys are designed to be relevant and interesting to the respondent they think more about the questions and give more meaningful answers.

When quant is designed to make data collection easier for the analyst, respondents get bored, responses are often rushed and the results are shallow.

Quality quant research is 90% recruitment. By filtering the respondents before, during and after each survey, we gather more authentic insights.

We don’t stop at the first answer. Our clever software engine interacts with respondents to probe further and uncover deeper insights.

We control the pace at which questions are shown to respondents, to give those respondents time to read questions or look at stimulus properly and give considered answers.

Some respondents will want to be polite in their answers. After all, this is how most of us have been brought up! But we want them to be brutally honest, so we tell them that.

Respondents need to understand the questions. But marketing terms are not common knowledge. So we use everyday language instead.

Rather than automatically removing the “worst” 5%-10% of respondents from survey results, which is the industry standard, we often remove up to 20%, based on assessing each respondent’s answers.

We review the answers of the first 10% of respondents to check they have interpreted the survey questions as we intended. If not, we can rephrase questions, and then review the results again before main fieldwork.