Brand research
Our brand research surveys enable respondents to express their thoughts and feelings regarding brands in their own words rather than the words used by brand owners.
How we can deliver unique insight from your brand research
Projective techniques to help respondents express themselves
We can incorporate projective techniques into our surveys, to help respondents clearly articulate their thoughts and feelings about particular brands. There are various such techniques, such as sentence completion and word association tests, that can work in a survey environment.
Let the customers use their own words
How people think, feel and talk about brands, and how they think about brands in terms of who they are for, the occasions they are for, and so on, are all best expressed in respondents’ own words, rather than by answering “closed” questions with pre-coded answers.
Brand tracking to build customer loyalty
As well as one-off brand surveys, we can run regular surveys to track how awareness and perceptions are changing over time. Such surveys might be on a regular basis, such as six monthly or annually, or they might be before and after a specific event, such as an advertising campaign or brand relaunch.
”MrQual provided a very rapid and efficient service. Richard was particularly helpful in responding to our specific queries before and after completion of the survey.”
— Jill Grinsted, Sales and Marketing Director, Forest HolidaysLet’s start something
We’d love to show you how to get more value from your online surveys…
Brand research case studies
