OUR APPROACH
We produce quant research with a surprising qual feel
WHAT MAKES US DIFFERENT
We believe customers give more useful answers when we take the time to listen and ask more relevant questions.
Yes, we produce online surveys. Yes, we love to ask open-ended questions.
And yes, it really is possible to get more participants to tell you what they actually think, in long, meaningful sentences.
On the surface, it looks quite like a typical online survey.
But below the surface, our clever software engine, Deepr, interacts with respondents to ensure they engage fully and give rich, relevant and meaningful answers to those open-ended questions.
Explore our Quant Research Services to see how we can help you.
OUR QUANT RESEARCH SERVICES
With over three decades of experience and thousands of surveys under our belt, we’re confident we can get your customers to open up.
Concept, Packaging and Comms testing
Our testing surveys go beyond traditional surveys by delivering more definitive results, not least due to the added insight via verbatim answers, from targeted audiences.
Usage and attitude studies
Our U&A studies provide an in-depth understanding of markets in terms of purchasing and consumption behaviour, motivations, barriers and drivers.
Pricing research
We use the proven Van Westendorp and Gabor-Granger pricing research techniques to determine an ideal price point for your product. But we don’t stop there. We add in our own contextual questions to elicit high-quality answers.
Brand research
Our brand research surveys enable respondents to express their thoughts and feelings regarding brands in their own words rather than the words used by brand owners.
Customer satisfaction research
Our customer satisfaction surveys deliver deep insights into the reasons for respondents’ levels of satisfaction or dissatisfaction.
Employee engagement research
Our employee surveys achieve good response rates from year to year and deliver greater depth than the standard employee survey.
“Their checks and insight quality ensured I could use the results with great confidence”
– Hugh Taylor, Head of R&D, Calbee“The study worked really well. It gave us just what we would have expected from focus groups”
David Bird, Research & Insights Manager, SPAR NI