Pricing research
We use the proven Van Westendorp and Gabor-Granger pricing research techniques to determine an ideal price point for your product. But we don’t stop there. We add in our own contextual questions to elicit high-quality answers. Pricing research can help identify the elasticity of demand and thereby guide price position decisions.
How we can add accuracy to pricing and subscription research
Van Westendorp
With this approach, respondents are asked four particular questions relating to the possible price of the product in question, and they have to write in their own answers, (rather than choose from a list of prices).
Gabor Granger
Instead of respondents writing in their own prices, as happens with Van Westendorp, with Gabor Granger, respondents are asked about their reactions to various specific prices determined by the client.
Contextual questions elicit high-quality answers
We believe that if survey respondents are asked a set of pricing questions, out of the blue and without any introductory warm-up questions to encourage them to think about the subject, their answers risk being inaccurate. We ask such warm-up questions.
“The research you’ve done for us has been very valuable and has directly influenced our direction and thinking on price positioning.”
— Glyn Birchall, The Body Shop International