Richard Clark
Director, MRQual Limited
Quantitative research is a powerful tool for understanding consumer behaviour.
Via online surveys, we can quickly quantify and verify trends, metrics and statistics.
But as we know, there’s more to humans than can be seen in a bar graph or a pie chart.
I’ve always been fascinated to understand why a person would choose one option over another in a survey. And indeed whether they might prefer an entirely different option if it were presented to them.
And while most researchers leave these thorny questions for the focus groups and other small, high-touch qualitative techniques, I wondered, why can’t we dig a little deeper in an online survey?
Why can’t our quant research probe a little further and uncover deeper insights about consumer attitudes and purchasing intent?
That’s why MRQual was established in 1997. To provide quantitative research enriched with qualitative substance.
MRQual was founded by Richard Clark and Sarah Downes in 1997 to provide quantitative research enriched with qualitative substance
We were among the first to master online surveys.
We have over 25 years of experience across many qualitative and quantitative research domains.
Richard has an MSc in Economics having specialised in the emerging field of behavioural economics. He then cut his research teeth at JWT working in econometrics in relation to advertising effectiveness.
Richard is an expert in both qualitative and quantitative research and is the brains behind MRQual’s digital research innovations and advanced techniques. Richard is a full member of, and trainer for, the Market Research Society.
Based in the United Kingdom, Richard provides quantitative research and online surveys for brands across multiple regions and markets. Our largest online survey to date covered seventeen markets.
Our international research capabilities enable us to mobilise research in harder-to-reach markets.
Richard is an expert in the following quantitative research methods…
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Our testing surveys go beyond traditional surveys by delivering more definitive results, not least due to the added insight via verbatim answers, from targeted audiences.
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Our U&A studies provide an in-depth understanding of markets in terms of purchasing and consumption behaviour, motivations, barriers and drivers.
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We use the proven Van Westendorp and Gabor-Granger pricing research techniques to determine an ideal price point for your product. But we don’t stop there. We add in our own contextual questions to elicit high-quality answers.
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Our brand research surveys enable respondents to express their thoughts and feelings regarding brands in their own words rather than the words used by brand owners.
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Our customer satisfaction surveys deliver deep insights into the reasons for respondents’ levels of satisfaction or dissatisfaction.
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Our employee surveys achieve good response rates from year to year and deliver greater depth than the standard employee survey.