Discovering the right brand story and key messages that would engage the hearts and minds of health-minded foodies in a rapidly evolving category.

A predictive, scale view of COVID 19’s impact on the UK’s attitudes to Scotch beef and lamb

How brand perceptions around fresh food could drive more footfall, add differentiation and support premium prices.

Identifying how to optimise for cut-through and impact

Informing a brand strategy for a fickle audience within a week.