What do UK consumers feel about the use of gene-editing in food products? We decided to find out, by running an exploratory online qualitative research study with 50 grocery shoppers from around the UK.

In April 2022 it was reported that the Co-op would be changing use by dates to best before dates on all its own-brand yoghurts.

In late May 2022, the market research team at Deepr Insight conducted an in-depth study, using our virtual moderation methodology, with 60 shoppers.