What do UK consumers feel about the use of gene-editing in food products? We decided to find out, by running an exploratory online qualitative research study with 50 grocery shoppers from around the UK.

In April 2022 it was reported that the Co-op would be changing use by dates to best before dates on all its own-brand yoghurts.

In late May 2022, the market research team at Deepr Insight conducted an in-depth study, using our virtual moderation methodology, with 60 shoppers.

Answers to open-ended questions in online surveys can produce valuable insights in respondents’ own words, which add colour and a human voice to the results.  However, often they can be disappointing, repetitive or appear throw away or low engagement.

When designing a brand awareness survey, there are various questions that typically need to be included in the questionnaire.